Duke Cannon Ice Cold

CHALLENGE

Create a line for a series of cool-down and recovery products (with menthol, aloe, and jojoba) for the hard-working Duke Cannon man.

SOLUTION

We created the Ice Cold sub-brand to match the cooling feeling consumers get when they use the products. With arctic blue and white, the products differentiate clearly from other Duke Cannon products and visually begin your recovery from any oppressive heat.

BRANDING | PACKAGING