Rold Gold Redesign

CHALLENGE

Redesign Rold Gold to contemporize its look and increase flavor differentiation at the shelf.

SOLUTION

We created a design system that transports you to your happy place. The new design takes inspiration from the curves of a pretzel and introduces a product window that smiles from edge to edge. The result is a brighter, happier brand with more easily identifiable flavors and sub-brands on the shelf.

BRANDING | PACKAGING