Johnsonville Redesign

CHALLENGE

Consumers have known and loved the brand for ages; however, store brands now use similar labels while undercutting the price and quality.

SOLUTION

Adapt and show consumers what the store brands can’t; a legacy of trust and quality since 1945. My team evolved the Johnsonville brandmark by rooting it in the past and showcasing the Stayer family butcher shop where it all began. To bring attention back to the sausage, we simplified the system of labels and reorganized the information.

Branding | Packaging | Art Direction