Quilted Northern Brand World

CHALLENGE
Quilted Northern is a category leader, but its holistic brand presence has been inconsistent. They needed a series of master graphics to move the brand forward and pull its offerings back together.

SOLUTION
When it comes to your comfort, it’s the details that matter. We created a soft, quilted world for Quilted Northern where even their product feels pampered. The result is a cohesive brand image that flexes to consider each subline and its unique benefits across various consumer touchpoints.

BRANDING | DIRECTION | ADVERTISING