Bar Fight

CHALLENGE:
Develop, design, and illustrate Bacchanal Games’ first tabletop game, Bar Fight: A Cocktail Card Game.

SOLUTION:

Working with a partner, I created rules and tested a new card game based on a fictional underground bartending competition where violence isn’t out of the question. I was also responsible for the game’s branding, packaging, rulebook, 58 original card illustrations, merchandise, Kickstarter campaign page, advertising campaign, and social media posts.

RESULTS:

A successful Kickstarter campaign

Funded in 6 days

$20,000 from 550 backers

Over 1600 organic followers

It is now available for purchase at https://barfight.backerkit.com/hosted_preorders.

BRANDING | PACKAGING | ILLUSTRATION | ADVERTISING