Blue Moon Brand Experience

CHALLENGE

Creativity is at the heart of Blue Moon, but the world of craft beer has evolved quickly, leaving the brand feeling old and heavy. To continue recruiting new consumers on-premise, the brand needs a premium, holistic brand experience that matches the brand world. 

SOLUTION

The Blue Moon experience starts at a consumer’s touchpoints, so our team reimagined the on-premise experience for Blue Moon using confident swathes of brand blue, playful touches of gold and orange, and the sophistication of raw acacia wood. Every interaction a consumer makes, from the outdoor signage to the waitstaff uniforms, was designed as an opportunity to craft a meaningful moment or elevated experience.

BRANDING | ADVERTISING | MERCHANDISING