Blue Moon Redesign

CHALLENGE

Following the successful redesign of the Blue Moon® Belgian White Belgian-Style Wheat Ale, Blue Moon sought to align the packaging of their seasonal and limited release beers while keeping their various beer styles easily identifiable.

SOLUTION

Considering the holistic brand expression, we created unique patterns, color combinations, and typographic approaches to a system of flavors that enhanced consumer recognition and experience.

BRANDING | PACKAGING | ILLUSTRATION