Duke Cannon Big Ass Brick of Soap

CHALLENGE

Develop a brand look for Duke Cannon and their core product line, the (10 oz) Big Ass Brick of Soap.

SOLUTION

We modeled the soaps branding and packaging after the “brick” style of soap used by GIs during the Korean War. Deliberately simple, Duke Cannon has a sense of purpose and hails from a nostalgic look at masculinity and men’s products. They are decidedly not for everyone and don’t follow trends, and because of that, they will never go out of style.

BRANDING | PACKAGING