Duke Cannon’s Cannon Balm

CHALLENGE

Prove to the world that lip balm doesn’t need to be bubble gum flavored or come from a dainty little tube.

SOLUTION

Cannon Balm Tactical Lip Protectant is nothing like your girlfriend’s lip balm. Instead, at four times the average size, we created what only equates to a survivalist’s lip protectorate, which looks how it performs (which in some cases is up to 140º temperatures).

PACKAGING