Johnsonville Flame Grilled

CHALLENGE

Launch one of Johnsonville’s most significant new product innovations in the company’s 71-year history – not with new sausage varieties – but chicken.

SOLUTION

With Johnsonville, the meat is the hero. By letting the consumer see the delicious chicken and authentic grill marks, the consumer has the assurance that the new protein is up to the same quality standards as the rest of Johnsonville’s products.

BRANDING | PACKAGING | DIRECTION