Kool-Aid Retro Jammers

CHALLENGE

Kool-Aid is bringing their retro flavors back and into the Jammers’ pouches for the first time.

SOLUTION

The retro Kool-Aid illustrations are the heart and soul of the vintage flavor packets, so our team honored the original character designs by cleaning them up and making them the heroes. Kool-Aid Retro Jammers’ design is nostalgic while refusing to feel dated especially paired with merchandise that any modern kid (or kid at heart) would desire.

PACKAGING | MERCHANDISING