Keystone Light Keylightful

CHALLENGE

Younger legal-age drinkers are not flocking to beer in the same way as previous generations. Adapt Keystone Light’s “always smooth” personality and compete head-to-head with the other fruit-forward beers in the market (*ahem* Naturdays).

SOLUTION

“Lil’ Breezy Keezy,” your new best friend and party mascot, brings fun to your backyard. With a bright pink and neon green package, Keylightful makes a splash out of its crisp fruit flavor while stopping new consumers in their tracks.

BRANDING | PACKAGING | ADVERTISING | MERCHANDISING