Leinenkugel’s Brand World

CHALLENGE

Create a comprehensive look that guides communications of both Leinenkugel’s brand and its products holistically.

SOLUTION

We used our midwestern sensibilities to create the backdrop for Leinenkugel’s beer and the embodiment of its Northwoods origins. With a bright sky, lush trees on the bank, and a single red canoe cutting through clear, sparkling water, the Leinenkugel’s master image embodies lake life. 

BRANDING | ADVERTISING