Leinenkugel’s Brewology

CHALLENGE

Do away with the typical variety pack and encourage drinkers to recreate the Leinie Lodge’s Brewology beer combinations.

SOLUTION

With fun names and beer combinations, I developed new badges for each of the official beer cocktails. We also gave a subtle nod to the lodge by borrowing its red-painted wood and displaying its brand as a tin sign. The opening experience further explains the Brewology concept and inspires consumers to recreate the recipes.

PACKAGING | ILLUSTRATION