Leinenkugel’s Original

Leinenkugel’s Original and Light Beers

CHALLENGE

For its 150th anniversary, Leinenkugel’s Original was distributed for the time nationwide. Leinenkugel’s turned to us to align the classic beer with today’s packaging.

SOLUTION

To honor the past, we continued the legacy of Original’s gold and red packaging while giving it a fresher and lighter tone overall and aligning it with Leinenkugel’s current profile of shandies. The result is an evolved look for both Original and Light beers.

BRANDING | PACKAGING