Leinenkugel’s Spritzen

CHALLENGE

Leinenkugel’s is creating a new segment within beer with the launch of Leinenkugel’s Spritzen, a beer with a splash of seltzer.

SOLUTION 

Spritzen hits a sweet spot of people who still like the taste of beer but are looking for the profile of hard seltzer. We highlighted the product’s lightness by letting the can disappear into the refreshing Leinenkugel’s lake scene.

BRANDING | PACKAGING | ADVERTISING