Coors Banquet Merchandise

CHALLENGE

Create merchandise that highlights the 147-year-old brand’s legacy.

SOLUTION

Building on the insight that customers seek out Coors for its connection to the Old West and its steadfast dedication to ONLY ever be brewed in Golden, Colorado, we created pieces that drew inspiration from the Coors archives. We sourced modern fashions, re-illustrated vintage layouts, and built timeless assets that continue the Banquet tradition.

BRANDING | MERCHANDISE