Quilted Northern Scented Roll

CHALLENGE

Quilted Northern Ultra Plush® is becoming even more indulgent with a new innovative line of toilet paper with a scented roll.

SOLUTION

We used photographic floral illustrations to deliver a spa-like experience to customers. Targeting consumer confusion, we illustrated a new roll icon to reinforce the source of the scent, which dispenses lightly when your guests unroll the paper.

PACKAGING | DIRECTION