Quaker Instant Oatmeal Redesign

CHALLENGE

Quaker is renovating its instant oatmeal line to meet modern consumers’ expectations on every front.

SOLUTION

We made calculated adjustments to the flavor band and added more color to the pack to emphasize the flavors. The result was an updated, cleaner look with recolored bowls, a richer overall tone to the box, and more prominent flavor names.

PACKAGING