Quaker Rice Chips

CHALLENGE

Quaker is reinventing the way it does healthy snacking with the addition of a new Rice Chip line which is triangular, thinner and more munch-able than its current Rice Crisps.

SOLUTION

Knowing that the product form is the key, we scattered them loosely with flavor cues simultaneously showing off the popped triangles and showing consumers its true benefit- not feeling guilty for eating a few more.

BRANDING | PACKAGING